About
Aurora, ON
Jaden Parisi is a marketer, web developer and AI builder in Aurora, Ontario, and the founder of Versorix. He builds the ads, websites and software that turn attention into booked jobs.
I picked up a camera at 14 because a high school media class had me hooked on Premiere and Photoshop. By 2015 it had a name, JP Productions, and it's still running eleven years later: cars, sports, music, weddings, brands and drone.
Then came a commerce degree at the University of Guelph, a marketing internship at PayPal and three years as a consultant at Optimus SBR. I wrote the proposals and sales decks that won data projects with some of the biggest organizations in the country, then built the dashboards their executives ran on. That's where I learned how serious money decides who to trust.
In 2025 I left to build Versorix full time. Today I run paid ads for service businesses in Canada and the US, build the websites and software behind them, and teach other operators the same methods for free.
How I work.
Show the work
I'd rather show you the site, the ad and the numbers than describe them. Everything on this website is real and mine.
Real numbers, floored
Ranges with context, the bad number said out loud. If I can't point to a source, I don't say it.
My name on it
You deal with me, not a junior. I build it, I run it, and I answer for it.
The record.
Consulting work →- 2025 – nowFounder and CEO, Versorix Inc.Aurora, ON
Paid ads, websites, client portals and AI systems for service businesses. I run sales and delivery myself.
- 2023 – nowBoard of Directors, Engage & ChangeToronto
Marketing and corporate partnerships for a nonprofit: the website, the Google Ad Grant and the team-building programs that fund the work.
- 2022 – 2025Business Development, then Senior AnalystOptimus SBR, Toronto
Built the proposals behind more than $3M in projects won at a 58% win rate, then the analytics and dashboards delivered to clients.
- 2020Marketing InternPayPal, Toronto
Product and marketing research and customer analysis for senior leadership.
- 2018 – 2022Bachelor of Commerce, HonoursLang School of Business, University of Guelph
Management Economics and Finance. Ran marketing for the Guelph Entrepreneurship Society and digital media for the Lang Students' Association.
- 2016 – 2019Head of Media ProductionRail Yard Wake Park, Muskoka Wake
Coached all summer and ran the cameras. Most of my early reps on video came off a dock.
- 2015 – nowFounder, JP ProductionsAurora, ON
Photo, video and design. 150+ people and 25+ organizations on the client list.
Questions people ask
Who is Jaden Parisi?
Jaden Parisi is a marketer, web developer and AI builder in Aurora, Ontario, and the founder of Versorix. He also runs JP Productions, a photo and video studio he started in 2015.
What does Versorix do?
Versorix runs paid ads for service businesses and builds everything behind them: the creative, the website, the tracking and the follow-up that turns a lead into a booked call.
Where is Jaden Parisi based?
Aurora, Ontario, in York Region north of Toronto. He works with businesses across Canada and the US.
How do I work with Jaden?
Take the short quiz on the contact page. It asks what you need, takes about a minute, and he reads and answers every one personally.
Now casting.
Tell me what you need.
Six quick taps. Ads, a website, software, AI training or a collab. I read every one and tell you straight whether I can help.
Start the quizRather just email?
A question about something I built, a podcast or anything else. Email is fastest.
[email protected]